Corporate Profile

Genetco: A 51-Year Legacy of Excellence, Home to “BEST”

Genetco, headquartered in Oman, stands as a trailblazer in the market for over five decades. We specialize in Electronics & Home Appliances, Office Automation, Facility Management Services, and Engineering Services (MEP, HVAC, Commercial Kitchen & Laundry, Cold Chain Division, and Elevators & Escalators), establishing most and ourselves as one of the largest diversified companies in Trade and Engineering in the Sultanate of Oman.

Introducing Best Appliances: Best, our proprietary brand, has been successfully serving the market for 35 years. With a dedicated commitment to quality and service, Best has delighted more than 1 million customers with top-notch appliances.

 Genetco Commitment to Quality and Service:

Renowned for our customer-focused and service-oriented approach, Genetco has developed a robust infrastructure, policies, procedures, and training programs to uphold the highest standards of operation and service.


Genetco commitment to quality is reflected in our ISO 9001:2015 & ISO 45001:2018 certifications. General Electric & Trading Company LLC, with over 51 years of experience in the Oman market, is dedicated to delivering quality products and services across various domains.

 Diverse Business Activities:

Engaged in retail, wholesale, distribution, and post-trade support for Electronics, Home Appliances, Office Automation, and Medical Hardware, Genetco also provides contracting engineering services for the design, supply, installation, and maintenance of HVAC, MEP, Fire Fighting, Cold Rooms, Industrial Kitchens, and Laundromats. Additionally, we offer Facilities Management Services and Operations Maintenance.


Our team is constantly growing as we are expanding to new horizons.

Principal Suppliers

Channel Partners



 Genetco Pledge:

  • Providing the highest quality in all business activities, delivering products and services on time.
  • Maintaining top-notch customer service and satisfaction.
  • Continually improving our Quality Management System.

Environmental and Occupational Health & Safety Commitment:

Dedicated to a policy ensuring all work activities are carried out safely and with measures to mitigate risks, our commitment extends to complying with international standards of Occupational Health & Safety management systems and Environmental management systems.

Responsibilities Management:

  • A safe working environment and systems.
  • Plant and substances in safe condition.
  • Facilities for the welfare of all employees.
  • Necessary information, instruction, training, and supervision for employee safety.
  • A commitment to consult and cooperate with employees on occupational health and safety matters.

Employees’ Obligations:

  • Comply with safe work practices, avoiding injury and damage.
  • Take reasonable care of their health and safety.
  • Report accidents, incidents, hazards, and risks promptly.
  • Minimize their environmental footprint in daily work.

Application of this Policy: This policy applies to all business operations and functions, and all individuals within the company are accountable for achieving our Health, Safety, and Environment (HSE) goals.

Join us in creating a safe working environment with zero accident rates at all time

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